Anastasia Beverly Hills is not just another name in the cosmetics world—it’s a revolution that transformed how we view eyebrows, contouring, and glam makeup altogether. Founded by the iconic Anastasia Soare, the brand began with a focus on eyebrow shaping, introducing the world to the now-famous “Golden Ratio” method.
Over time, it evolved into a full-fledged beauty empire, offering products that deliver professional-level performance with user-friendly application for beauty enthusiasts at every skill level.
Face Essentials for Flawless Finishes
Anastasia Beverly Hills isn’t limited to brows. Their contour kits and highlighters have become must-haves for achieving that red-carpet-ready glow. The Contour Kit comes with blendable shades that work harmoniously to shape and define facial features.
Eyeshadow Palettes That Spark Creativity
A standout category within Anastasia Beverly Hills is undoubtedly their eyeshadow palettes, which are known for their rich pigmentation and smooth blendability. The Soft Glam Palette is a fan-favorite, featuring a mix of warm mattes and shimmering neutrals ideal for both everyday wear and evening drama.
Lips That Speak Volumes
For those who believe no look is complete without a killer lip, Anastasia Beverly Hills offers a range of lip products that pack a punch. Their Matte Lipsticks provide full-coverage color with a velvety texture that doesn’t dry out the lips. Shades like “Dusty Mauve” and “Dead Roses” offer sophisticated hues that suit a wide range of skin tones.
Their Liquid Lipsticks are equally adored for their long-lasting, non-sticky formula and intense color payoff. Pair these with their Lip Liner collection, and you have the tools to define, sculpt, and enhance your pout to perfection.
Foundation and Primers for Seamless Beauty
Not to be overlooked are the Luminous Foundation and Primer offerings from the brand. The Luminous Foundation is a lightweight, buildable product that delivers a radiant, natural-looking finish while still offering great coverage.
It’s suitable for all skin types and offers a dewy glow that feels comfortable all day. Their Eye Primer, a small yet powerful product, enhances eyeshadow color and longevity, ensuring your bold eye looks stay crease-free and vibrant from morning to night.
Commitment to Inclusivity and Quality
One of the core reasons Anastasia Beverly Hills continues to win hearts globally is its inclusive range. The brand consistently releases products that cater to a wide variety of skin tones, from the lightest porcelain to the richest deep hues.
Their dedication to diversity is not just performative—it’s woven into every product launch and campaign. Beyond inclusivity, the brand maintains cruelty-free practices and high-quality standards, making it a trustworthy choice for conscious consumers.
A Brand That Embodies Glamour, Skill, and Authenticity
Anastasia Beverly Hills is more than makeup—it’s a brand built on precision, artistry, and empowering people to feel confident in their beauty journey. Whether you’re shaping your brows, blending a smokey eye, or adding the final touch with a glowing highlight, ABH offers the tools to elevate your look effortlessly.
For both beauty beginners and professional artists, Anastasia Beverly Hills remains a beacon of innovation, luxury, and timeless appeal in the world of cosmetics.